Freeskiing Museum

Tag: The Powell Movement

  • Sage Catttabriga-Alosa

    Episode #43

    Release date: November 13, 2017

    Listen on Spotify HERE!

    While Sage Cattabriga Alosa had set his goal on being a professional skier, his ski career was made in one shoot and he never looked back.   From racing in Wyoming to chasing the Collins Brothers around in Utah, Sage honed his craft and became one of the best skiers of his time.  His exploits are legendary, his movie segments many and his outlook on things is a little bit different and that’s just one of the things that makes him awesome on and off the hill.

    Sage Cattabriga Alosa Show Notes:

    1:54:  Sage’s compound and having twins two months early

    5:50:  Born in his grandmother’s house

    9:00:   Evo (listen for special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS 15)

    10:18:  Moving to Alta, Wyoming growing up  and how he got into skiing

    15:06:  Traveling to Oregon, living in a teepee

    19:20:  Ski racing and skiing at Targhee and what movies is he into in high school?

    24:15:   RESQWATER and Sierra At Tahoe

    25:41:  Winning a pair of skis from Plake, moving to Bend, going to college, winning Salomon 1080’s and meeting the Chris Collins

    32:00:  Meeting Kris Ostness, Pete O’Brien and Jordan Judd and then moving to Utah, working at the Peruvian and skiing.

    36:26:  Plake encounters that have had an impact

    38:53:  What is it like living in employee housing at the Peruvian

    41:00:  Getting married young

    44:08:  What’s his appearance at this point and sticking out on the mountain

    47:46:  Pyramid Gap and the making of Sage’s career

    57:00:  TGR helps land Rossignol, Smith and The North Face as sponsors and movies

    61:00:  Partying with the Jones’

    64:21:  When and how does he get on Atomic?

    71:00:  Human powered trips, yoga and health

    73:30:  Projects he wished he could have been a part of and art

    79:00:  The changing ski media

    82:00:  How long can he do it and looking to his peers

  • Matt Sterbenz

    Episode #42

    Release date: November 6, 2017

    Listen on Spotify HERE!

    When Matt Sterbenz finished at the U  of M, he left the Midwest in search of bigger mountains that would help him achieve his goal of becoming a pro skier.  When Matt turned his dream into a reality, he could finally peak behind the curtains of the ski industry.  When he realized he didn’t like what he saw, he decided take matters in own hands.  He starts 4FRNT Skis as a vehicle to help evolve the sport he loves and after 15 years of no profit, is forced to sell. On the podcast Matt shares all the details and how the future looks for the Jason Levinthal owned, 4FRNT.

    Matt Sterbenz Show Notes

    1:15:   Matt is at the old office and 4FRNT is moving headquarters.  What is the new space for?

    3:45:  Tinkering and Eric Hjorleifson.

    5:45:  Growing up and skiing in Chicago.

    8:43:  Going to three high schools

    10:11:  Evo (listen for special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS 15)

    11:30:  Sports and skiing moguls

    17:56:  Summer camps and being inspired by Whistler and the people

    22:44:   RESQWATER and Sierra At Tahoe

    24:10:  What happened to Camp of Champions in Matt’s opinion

    26:40:  Getting sponsored by Fischer Skisi and making his skis twin tips

    30:41:  Graduating from U of M and driving straight to Squaw Valley and working in the parking lot.  What do his parents think?

    33:31:  The state of skiing 17 years ago when he was in Squaw

    36:36:  Validating skiing in the Midwest and what that scene was like

    38:24:  How does he make his first pair of 4FRNT Skis?

    42:00   Signing an exclusive with a factory in LA and starting the 4FRNT.  Working with other factories and brands and making skis in Africa.

    45:25:  Naming his first ski after himself

    47:00:  How did the industry react to him launching the brand?

    49:20:  Building the business, making money, athlete owners and the struggle

    54:45:  The details around the final days of Sterbenz owned 4FRNT Skis, what’s happening to their dealers  and the future with Jason Levinthal

  • John Spriggs

    Episode #37

    Release date: October 2, 2017

    Listen on Spotify HERE!

    John Spriggs is known for many things:  Being a professional skier for over a decade, taking his basketball height and making it work in the terrain park and backcountry and, most recently, a high-profile arrest for assault and other charges.  Fresh out rehab, John now has 6 months of sobriety under his belt and he’s trying to figure out who he really is and learning strategies of how to deal with that person.  Between the alcohol and the anger issues, it’s not going to be an easy road.  And….he hasn’t given up on his pro ski career, the question is, have sponsors and fans given up on him?

    John Spriggs Show Notes

    2:36:  What I have known about Spriggs over the years:  a little overview of his career

    5:02:  Born and raised Denver and then moving to Vail and how Vail has changed

    7:23:  Ski Club Vail and mogul contests and then the transition to Pipe and Slope

    9:20:   Evo (listen for special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS 15)10:25:  How long does it take to get good?

    11:28:  Going full time in the world of twin tips:  X-Games and starting drinking at 14

    15:30:  Filming with Poor Boys Productions and a party story that John doesn’t remember and more drinking and blackout talk

    20:14:   RESQWATER

    20:40:  Transitioning to TGR

    21:10:  The Denver Big Air win:  Booze, money, family and police

    23:40:  A ballpark on how many nights he’s blacked out and how many fights has he been in in his life?

    25:15:  Hunter Schleper per goes on the record about his differences with Spriggs

    30:30:  Injuries and other drugs

    32:29:  Being a professional in the ski industry and having more sponsors than anyone along with a lot of passion for skiing

    37:48:  Disagreeing on how stars are made in ski movies and his sour view on the ski industry

    45:54:  Losing friends in skiing and going into a dark place and living in his truck for 3 years

    49:38:  Drugs and coping and skiing at the highest level

    53:40:  What happened on March 13?  Two days before the arrest

    54:48:  THE CHARGES and John’s recollection of what happened that night

    1:02:  What happens after Jail? Rehab, treatment, community service and 6 months clean

  • Andy Parry

    Episode #32

    Release date: August 28, 2017

    Listen on Spotify HERE!

    Andy Parry is one of the more unique skiers on the planet.  He’s an innovator, a pioneer of content creation, and the one skier who knows what the kids want….and he delivers it to them via the web on a weekly basis (for 10 seasons) with the wildly successful Line Traveling Circus web series.  Find out how Andy relied on creativity more than to talent to make his pro ski dreams come true.

    Andy Parry Show Notes:

    2:00:  Home renovations with Andy and the relevant things that have happened with Andy lately.  None are good

    5:05:  The Line Traveling Circus

    7:55:  Growing up in Victor, NY with a lot of change

    10:00: How was school for Andy as he was a weird kid?

    11:25:  Evo (listen for special offer) and Patrol USA Use TPM10 at checkout on the site and get 10% off

    12:57: How does Andy get into skiing?  The I hate NY Crew and backyard skiing

    16:20:  Andy’s persona on Newschoolers.com and problems with different crews

    18:01:  Describing the skiing that Andy does

    19:50:  Comparison to Rodney Mullen

    20:15:  Diecutstickers.com (Listen for 10% off your first order with DCS 15) and RESQWATER

    22:11: Emo Bogart Section outlines who Andy was in High School and what he wishes he realized in High School

    24:00:  Going to Green Mountain College and meeting the Meatheads, Line and meeting Mike Nick

    26:30:  Pitching the Traveling Circus to Jason Levinthal, signing with Line and Season 1

    30:00:  Lots of views little money.  Does he need an agent?

    33:12:  Traveling the world and doing with not as much talent as the rest

    35:16:  Moving to Colorado and working at Ruby Tuesdays and Pizza Hut

    36:02:  Working with Shane McFalls

    37:05:  Blowing his knee jumping a fence and rehab

    38:18:  Strange fan encounters with The Traveling Circus and getting noticed

    39:25:  Having a lot more fun than other people

    40:28:  Getting a Sprinter Van,  how gross the van gets and breaking down

    42:19: Channeling his inner Plake with the Tell a Friend Tour

    45:07:  The lifestyle not seen on The Traveling Circus and what he doesn’t like about who he travels with .

    48:13:  Wanting to be remembered as a legend

  • Mike Jaquet

    Episode #16

    Release date: May 1, 2017

    Listen on Spotify HERE!

    At first glance, there’s nothing that screams “rad” about Mike Jaquet, but at points in his career he has been one of the most influential and visionary people in the world of action sports.  From founding FREEZE Magazine to directing sales and marketing at Transworld to VP of College Sports TV (and being bought by CBS) and his last paid employment, a 5 year run as CMO of The U.S. Ski and Snowboard Association that ended 4/1, Mike has left positive legacies everywhere he’s been.  His career has developed and intersected with influential personalities and moments in sports and we chat about them…

    Mike Jaquet Show Notes:

    2:34:  Leaving his most current role as CMO of The U.S. Ski and Snowboard Association

    3:18:  The early years growing up in Sun Valley (Ketchum)

    7:07:  Mike as a champion cross country ski racer

    9:54:  Going to the University of Colorado, getting in-state tuition and spending time with Kent Kreitler

    11:30:  The house in college where he lived with Shane McConkey, Kent and DJ Hodge and the story behind the Boulder Riots

    15:43:  Evo (listen for special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS)

    17:20:  Ski Movie, A movie that comes out in 1992 that Mike Jaquet edited and shot parts of (you can see the edits in McConkey) for a journalism project in college.  How to see the lost footage of the McConkey

    21:35:  Huge cliffs with Shane in the 90’s, the Lake Powell trip and the insane footage they captured and what he was doing on snow

    23:10:  Was he there when Shane was banned in Vail?   Jasper Gray, Futuristic Films

    24:00  Was there any chance or interest in being sponsored?

    25:20:  Did he understand the importance of McConkey while he in college?

    27:19:  His football show in college, big time players and earning the nickname “The Convincer”

    31:14:  Going to Hollywood with his VHS Reel and getting his break with his ski movie getting on RSN

    32:27:  Working with Anna Nicole Smith on a topless show “Edenquest” and moving from PA to Director in 24 hours

    35:28:  Spy (25% off site wide, listen for code) and Sierra at Tahoe spots

    37:18:  A reality show TV treatment that turns into FREEZE Magazine and the early days of FREEZE and Transworld gives him 200K to start the mag with issue 1 and it made money because the pitch was easy

    43:11:  Signing teenagers to contracts and sending them around the world to party

    45:29:  Shane and other new school skiers and what made Shane different and the credit he deserves in terms of marketing and development.

    47:16:  There is something in the water in Tahoe

    48:13:  The US Open in Vail and why the breakout year was kept off ESPN and was a huge  missed opportunity but they cashed in on the Lifestyles condoms deal

    52:31:  Why Transworld killed FREEZE and what has happened to them by only listening to spreadsheets and not the market or advertisers

    57:14:  Working for startups and his next startup venture, CSTV.  Who he met, what he learned and getting bought by CBS and making a little bit of money  and then working at CBS

    1:01:00:  Taking a role at the USSA as CMO and working for Bill.  What happened to his Anti FIS attitude?  What did he accomplish at the USSA.  Would he still be there if Bill was still at the USSA?

  • Doug Bishop

    Episode #12

    Release date: April 3, 2017

    Listen on Spotify HERE!

    Doug Bishop, the GM of Newschoolers.com is more than just a visionary in action sports.  He’s a passionate skier who is focused on building community while wearing his heart on his sleeve.  These days he finds himself behind a desk, selling the dream that is skiing in the digital world and creating a second home for skiers all over the world.  While he didn’t have a solid plan out of high school, Doug’s career blossomed into owning a piece and selling said piece of Newschoolers.com, rising to the position of GM of the site and when traveling, being one of the scariest people at the bar (in a good way…I think)

    Doug Bishop Show Notes

    2:33 His title and what he does at Newschoolers

    4:34:  Born into skiing and being a ski racer and why every skier should wear spandex at least once

    6:54:  Doing Orienteering?  A sport that kids like Doug did in Canada

    8:19:  Attempting to go to Carleton University with the idea of being a writer, seeing Freeze Magazine, deciding to drop out to become a pro skier and what his family thought about that.

    12:00:  High North Ski Camp

    15:30:  Getting certified, coaching park skiing and helping create the Level 1 for Canada and then getting a job at Blue Mountain on the park staff and competing when not working.

    17:17:  His pro career, using Newschoolers for the first time and who is Matt Harvery.

    20:50: Diecutstickers.com (Listen for 10% off your first order with DCS) and Evo (listen for special offer)

    22:30:  How did the first meeting with Harvey go, what happens when he takes a job with Freeskier?

    24:52:  realizing running the park was not going to happen at Blue Mountain, coming to the realization that he was losing every contest and his girlfriend leaves him and making a huge shift in life:  moving to Montreal and selling for NS.

    27:00:  When did he start turning NS around with advertising dollars and then selling Newschoolers and getting paid.

    29:31:  Spy (25% off site wide, listen for code) and Sierra at Tahoe spots

    31:00:  The big changes that they experienced once Newschoolers was owned, The good and bad.

    33:13:  The latest acquisition has Doug working in print as well as digital.  What he learns from print and what they take from him.

    34:26:  What marketers need to know

    36:04:  When Doug feels print is more important than digital

    37:48:  His antiestablishment attitude and how does he shake it up as he gets older?  And why is the youth not angry anymore?

    41:25:  Reporting the news, good and bad.  What kind of hoodie was John Spriggs looking for and the reaction to this on the site and comparing that to the Nick Goepper news a couple of years ago.

  • Jonny Moseley

    Episode #11

    Release date: March 27, 2017

    Listen on Spotify HERE!

    Jonny Moseley was the competitor that brought “New School” skiing to the masses.  While the changing of the guard was happening in skiing on an underground level via the New Canadian Airforce, Jonny took it mainstream, winning Olympic Gold.  Outside of competitions, Jonny was a fixture in early ski movies and has remained an ambassador for the sport he loves.  He dives deep into the details of what made Jonny Moseley successful.

    Jonny Moseley Show Notes:

     2:10 The charmed life of Jonny Moseley and what’s up at K2

     4:06:  Glen Plake stories

     7:03:  Born in Puerto Rico

    10:45:  Evo (listen for special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS)

    12:02:  Growing up in CA and getting into skiing

    13:58:  Inspired by Dan “Squirrel“ Herby and Brad Holmes

    16:26:  When skiing gets more serious and winning Junior Nationals

    21:00:  Getting on the US Ski Team

    22:53:  Spy (25% off site wide, listen for code) and Sierra at Tahoe spots

    23:57:  The sport is changing, are you a part of it?

    27:09:  The scene and wanting to be a part of it.

    29:28:  Winning, earning the 360 Mute Grab and becoming an Olympic Gold Medalist

    33:37:  Fun partying and growing up after the Olympics

    36:36:  Skiing’s New School has fully arrived

    38:37:  The K2 Days and the real story of why he left

    43:58:  Getting on Head and winning the US Open

    46:44:  Mad Trix

    49:16: The road to 2002 Olympic Games,  getting FIS approval on the Dinner Roll, and 4th place

    56:43:  Top moments and regrets

    1:00:59:  My perception of Moseley shattered over dinner conversation

  • Jason Levinthal

    Episode #4

    Release date: February 6, 2017

    Listen on Spotify HERE!

    Jason Levinthal has been a visionary in the ski industry for over 20 years.  He’s know for brand building genius, blue-collar work ethic and keeping his finger on the pulse of tomorrow.  He started the revolutionary ski company, Line Skis, out of his parent’s garage and eventually was forced to sell his baby (while still managing it and other brands) to The Jarden Corporation.  Jason’s entrepreneurial spirit and passion for timely innovation led him to leave the comfort of his corporate check and start again from scratch with J Skis.

    Jason Levinthal, Owner, J Skis

    Jason Levinthal Show Notes

    :31:  What is Jason up to these days?

    1:19: Typical work week for Jason

    3:30:  What group did Jason fit into in High School?

    5:26:  Jason talks college

    7:17:  The foundation of Line Skis

    8:39:  Why the name Line?

    11:10:  Did anyone believe in Jason Levinthal in the early days?

    12:29:  At Ski Magazine tests Jason is asked why is he there and told to “throw his skis down the stairs.”

    13:55:  Sacrificing life for the brand

    16:06:  Did Jason ever think about enforcing the twin tip patent and working with other brands

    21:48:  The Reactor Binding and bindings in general

    26:40:  K2 buys Line

    28:50:  The future of Levinthal is J Skis

    31:10:  Josh Malczyk and his Line and Levinthal history

    33:00:  The game-changing development process of J Skis

    35:29:  Biggest career regrets

    37:42:  What is Jason most proud of in his career?

  • Tom Wallisch

    Episode #3

    Release date: January 30, 2017

    Listen on Spotify HERE!

    Tom Wallisch is one of the best skiers of his time and is still as humble as they come.  From the streets, to the internet, to the X-Games and the big screen, Tom is known for being technical as much as he is known for style.  Pretty impressive for a kid who grew up skiing in MD and PA.

    Sponsors:

    Monster Energy GoPro Line Skis The North Face Skullcandy Full Tilt ShredOptics

    Slytech Protection Bose Seven Springs Resort Marker Bindings

    Show Notes

      1:00:  Breaking his neck mountain biking

      3:06:  East Coast Skiing and being a grom

      9:07:  High North Camp

    10:30:  Move to Utah for college

    12:16:  Evo and Diecutstickers.com spots and codes.

    13:30:  Winning the Superunknown contest

    17:04:  Rail skiing

    22:40:  Sketchy urban situations

    24:05:  Spy Optic and Sierra at Tahoe spots

    26:00:  Sponsors

    29:24:  Scholarships

    34:45:  Contests and the future of Tom’s skiing

    36:50:  Setting trends

    39:00:  The world record rail

    41:00:  What to expect this season from Tom

    43:30:  What others think of Tom Wallisch

  • Torin Yater-Wallace

    Episode #55

    Release date: February 4, 2018

    Listen on Spotify HERE!

    Torin Yater-Wallace had to overcome more challenges than anyone I’ve talked to.  From growing up with a dad in prison, to moving countess times as a kid, to injuries, to a sickness that became so bad that he was medically paralyzed for 10 days.  Through all of this, Torin had skiing and all his dreams revolved around becoming a professional.  With all the cards stacked against him, Torin never quit or felt sorry for himself and made his dreams happen.  The funny thing is, listening to the podcast, it doesn’t even sound like he likes halfpipe skiing.

    Torin Yater-Wallace  Show Notes:

    2:34:  Qualifying for the 2018 Olympics

    7:50:  What is going on with his foot and does he think about the future

    12:00:  Video parts and halfpipe skiers

    16:00:  Evo (Use the code TPM10 for 10% off at checkout) and RESQWATER (enter the code resqwatertpm for a 20% discount on a 12 pack)

    17:30:  Born and raised in Basalt Colorado and talking about his dad going away to prison.

    22:57:  Growing up in the Aspen Valley and chasing the dream of becoming a pro skier with his mom.

    28:00:  Gatorade Free Flow Tour and making a name for himself

    30:00:  Armada fake recruiting trip

    34:04:  Getting connected with Target, his first X-Games and his sponsors Red Bull, Armada, Giro, Toyota , DaKine, Look Bindings, Aspen Snowmass , Comcast/Xfinity and Smuckers

    38:50:  How much can he make as a skier in his best year?

    41:45:  10Barrel Brewery and The Summit at Snoqualmie (use the code Powell18 to get pre-season pass prices)

    43:00:  He’s a normal kid, did his life feel like a rollercoaster and the whole dry needle collapsed lung saga

    50:00:  Back To Life Movie A must see documentary (produced by Clayton Vila) about Torin, and his mom’s cancer diagnosis

    55:43:  His Olympic experience and partying

    59:00:  The worst case of strep throat in the history of Olympic Pipe skiers